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Published: 19 June 2026,08:58
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EBENE, MAURITIUS, June 19, 2026 – This Father’s Day, the global, multi-licensed online brokerage PU Prime is proud to announce the launch of its latest campaign, “Dad Made Us Believe.” As excitement builds around the PU World Cup and global attention turns to FIFA 2026, PU Prime is taking a moment to celebrate the people who first taught us to believe in ourselves: the fathers and father figures who shaped our confidence, resilience, and values through their guidance, support, and unwavering belief in us.
For PU Prime, the core philosophy is simple: every confident move begins with trust. Drawing on the emotional resonance of its partnership with the Argentine Football Association (AFA), PU Prime is using the football season as a backdrop to celebrate the values often passed down from one generation to the next. Whether through lessons on perseverance, responsibility, or resilience, father figures play a vital role in shaping the confidence and character that guide us throughout life.
“One of the most important lessons my father taught me is that nothing in life comes free. He always reminded me that while you can lose many things in life, you should never lose your knowledge and education, as these are assets no one can take away. It is a lesson I continue to carry with me and hope to pass on to my own son,” said Mr Elias Costantine, Senior Business Development Manager at PU Prime.
To celebrate these stories, PU Prime is rolling out a special Father’s Day social media campaign, inviting its global community to share their personal journeys. Followers are encouraged to comment and share their stories in response to the central question: “What did your dad or father figure make you believe?”
Whether the stories revolve around a pivotal life lesson, building self-confidence, or the magic of watching a football match together, participants will be entered for a chance to win premium rewards. Participants will have the opportunity to win an exclusive AFA jersey personally signed by Lionel Messi, Emiliano Martínez, and Enzo Fernández as the grand prize. Beyond the grand prize, participants will also stand a chance to take home a specially curated AFA-themed bear.
About PU Prime
Founded in 2015, PU Prime is a leading global fintech company and trusted CFD broker. Today, it offers regulated financial products across forex, commodities, indices, shares, and bonds. Operating in over 190 countries with more than 40 million app downloads, PU Prime provides innovative trading platforms and an integrated copy trading feature, empowering traders worldwide to achieve financial success with confidence.
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